As you know, F1 is all about big money and blinding glam. When watching the Silverstone GP, I tried to analyze the image of each of the teams and match them to haute couture brands respectively.
So, here it goes:
Brawn GP - DKNY, Alexander McQueen
Team, who hasn't built a clear image yet, due to their novelty. I emanated from keywords progressive, youthful, good bang for the buck.
Red Bull - Diesel, JC de Castelbajac
Keywords are crazy, innovative and distinctive obviously.
Toyota - Hugo Boss, Jill Sander
They have piles of dough but spend it extremely thoughtfully. So the keywords are refined, civilized and non-risk taking.
McLaren - Ermenegildo Zegna, Burberry
McLaren's extremely long traditions bring the keywords like gentelmenly fine taste, heritage-aware progressive mindset and hedonism to mind.
Renault - Lacoste, Marc Jacobs
Known geezer-gigiolo Briatore has a great effect in modelling Renault's image with his vital way of living. So, refined sportiness and trendy free-living.
BMW Sauber - Lanvin, Hermes
BMW's white Motorsport car design has been always respected. Brand-awareness, minimal but clearly distinguished style and modest, yet classy appearance.
Ferrari - Cavalli, Etro
Team, who's staff makes hair gel producers rich. Italians, you see. Short-tempered, agressive, with in your face attitude.
Williams - Valentino, Varvatos
Williams has never put any emphasis on their image. Still, I emenated from modesty, quality and hardheadness.
Toro Rosso - Dsquared, Hilfiger
Red Bull's second team. Image, of course, is pretty much the same, but brands should be a little more ordinary compared to their first team.
Force India - Yudashkin, Yamamoto
Bollywood! No matter how hard they try to match European style, continuous faux-pas's are inevitable.
Style example from French nobleman, the marquess of Morocco Jean-Charles de Castelbajac:
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