Mass media channels are getting more and more cheaper so pretty much everyone can afford to promote themselves on some kind of pillar. Therefore even Sixt, one of the largest car rental service providers, has difficulties to stand out from this neon razzmatazz. Even if the offering is as appealing as 159 EUR for a new 3-series Beemer.
So, Sixt stopped producing dumb placards and installed 5 powerful WiFi devices in Hamburg airport, naming these free networks with the names of their offerings.
Thats how it looked like:
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