Malcolm Gladwell improved this graph in his book "Tipping Point" and made it more realistic by putting a gap between early adopters and pragmatists:
The thing is that early adopters' and pragmatists' consumer behaviour is so different that there is no smooth change-over. You have to somehow overcome this gap, usually by being consistent, introducing and explaining your product to the wider audience 24/7 and having a strong belief in what you are doing. Its not an easy journey, but a highly rewarding one.
Check out this YouTube video and note, how long it takes for those two guys (one being the starter and the other an early adopter) to get the first crew of pragmatists following and how easy things get from there on.
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