Top 5 Tips When Creating a BTL Campaign in Nordic Region

Nordic Region in Europe holds tons of potential in marketing whatever you have to sell. Why?

1) People are wealthy, especially in Norway, Denmark, Sweden and Finland.
2) Incredibly high internet penetration, reaching 80%
3) People are used to purchasing over the internet
4) Open-minded
5) They speak English really well

So, here comes Pentagon's top tips when marketing in/to Nordic region

1) Keep your design simple, minimal and tidy. Nordic region is world-famous for its product design, so you really can't allow any faux-pas designwise. Take a look at Bang&Olufsen, Iittala and Marimekko for a clear hint.

2) Be self-ironic. People there are often sort of uncommunicative and don't appreciate simplistic rhetorics. So the best way to open them up is to show that you don't take yourself too seriously. Exaggerations are a big no-no.

3) Make your point fast, but with a twist. Nordic people want to get a clear picture of what you are offering at a glance, but at the same time they hate boredom. So add a little pixilated, yet tasteful touch to it.

4) Although they are open-minded, they tend to be hardfisted. So you must break their suspicion. Good way of doing this is to clearly communicate that you are a) an international company with a proven record b) a small start-up with an incredible product (btw, they love start-ups) c) an opinion leader who really cares what his followers have to say.

5) Don't act like you know everything and order them to follow you. Nordic people want to be engaged to your product, not just buy/use it. So they expect really personal approach with an excellent customer care. Seems like pain in the ass? It isn't really, because that kind of interaction allows you to gather tons of extremely useful feedback to improve your services. Don't be afraid in losing them. Once they're your customers, they show extreme brand loyalty.